How to Send Your Press Release to Local Media Learn who your local media and reporters are. Create a list of the local media you plan to send a press release to. Write your press release. Send your press release to only 1 person from each local media source.
What format should you send a press release?
The Required Elements of the Press Release Format. A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.
What is proper email format?
Your email message should be formatted like a typical business letter, with spaces between paragraphs and with no typos or grammatical errors. Don’t mistake length for quality—keep your email brief and to the point. Avoid overly complicated or long sentences.
How do you pitch a press release to the media?
How to Correctly Pitch a Press Release to Journalists Catch their attention in the subject line. The best way to pitch a press release is by email. Create a brief, compelling, and personal pitch. Create an angle. Pitch to the right people. Give a good lead time. Follow up over the phone.
How do I get my press release noticed?
Remember these 5 solid tips when writing a press release in order to get it noticed. Create a solid headline. Summarize the point of your press release in about seven words or less. Get to the point. Quick. Write short. Remember your audience. Provide the “who, what, when, where and how.” Don’t send too many.
How do I submit a press release to a local media?
How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists’ contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.
What’s the best day to send a press release?
What is the best day to send a press release? The best day for sending out a press release is Thursday, with Tuesday being second and Wednesday lagging behind in third. If your press release is not intended for immediate release, you should wait until Thursday to send it out.
How do I publish a press release for free?
PRLog: Overall Best Free Press Release Distribution Service. OnlinePRNews.com: Best for Free, Short-term Release Publishing. 1888PressRelease.com: Best for Distribution to Search Engines. PR.com: Best for Free Industry Targeting for a Published Release. NewswireToday.com: Best for Wide RSS Feed Reach for Nonprofits.
How do you send a press release via email?
The most effective way to do this is to write a brief “covering letter” press release email. You can then copy-and-paste the press release to the bottom of the email. This is preferable to adding it as an attachment or link, as people can be wary when it comes to opening files from an unknown email.
Do you send a press release as an attachment?
Never Send a Press Release as an Attachment Sending your press release as an attachment to your email message (for example, as a Microsoft Word document) is a common mistake. You should send images and documents only to people who have requested them or who already know who you are and what to expect from you.
How long should a media pitch be?
All pitches should be clear, concise and succinct and shouldn’t be longer than three to four paragraphs. It is important to remember that busy people won’t read a long email, so the first paragraph should clearly outline your main ideas.
Should a press release be sent in Word or PDF?
The PDF is the king of “static” Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.
Is a pitch the same as a press release?
Strictly speaking, a press release is what you’re asking someone to take a look at in your media pitch. One directs to the other. The press release is the message, the pitch is an attempt at persuading someone that the message is something they and their readers will be interested in.
How do press release work?
That’s where press releases come in. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.
How do I share a press release?
Here is how to submit your press release in five steps. Build a Media List. Write a Submission Email to Send With Your Press Release. Syndicate Using a Distribution Service. Promote Your Release on Social Media. Track Performance Using Analytics and Reports.
How much does it cost to put out a press release?
Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.
How do you approach media for publicity?
Ten ways to get coverage in your local media Do your research. Network. Approach local journalists. Feed stories to reporters. Learn to write newsworthy press releases. Exploit natural PR opportunities. Create PR opportunities. Get involved in the local community.
How do I maximize a press release?
Customize to each target audience (when applicable) In order to maximize your chance of press coverage, you should tailor the press release to fit each audience when there is more than one. For example, we recently distributed a press release on the topic of virtual reality and mental health for one of our clients.
How do you send an email to a journalist?
How to Send an Effective Email Pitch to Journalists Get Straight to the Point. As we’ve seen in the previous article, it’s important to keep the greetings formal and to a minimum. Being Relevant is Important. Personalize Your Email. Don’t Get Lost in the Clutter. Stay Away From Attachments. Follow Up, But Avoid Being Pushy.
Where can I distribute a press release?
Best Free Press Release Distribution Services: Rank Name Offer 1. PRLog Free and paid options. 2. NewswireToday Free and paid options. 3. PR.com Free and paid options. 4. Online PR Media Free and paid options.
What constitutes a press release?
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.