Give a brief description of the event or reason for the press release. Be sure to include information that would be a draw, but don’t repeat your press release word for word in the cover letter. Explain why the particular publication should cover your news event.
Do you attach a press release as a PDF?
What could PR people do to make them better? First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online.
Should I send press release in Word or PDF?
The PDF is the king of “static” Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.
Do you need a cover letter with a press release?
The cover letter for a press release is a crucial tool when reaching out to an editor. A press release cover letter allows you to tailor your pitch to a particular publication and helps your press release stand out from the huge number of press releases an editor may receive in a single day.
What are the different types of press releases?
Here’s a brief rundown of six common types of press releases: General News. This is the most common type of press release. Launch Release. Event Press Release. Product Press Release. Executive, Staff And Employee Press Release. Expert Position Press Release.
How do you announce a software release?
New software release email template Hey [name], We are excited to announce the release of our new app, [name of app]. In the last few months, we have been tirelessly working to improve our product/service and we believe that [name of app] will help you enjoy your experience with [company name] even more.
How do you write a press release letter?
Writing a press release – checklist Choose the angle that matters for your target audience. Start with a well-thought-out headline. Pay attention to a lead paragraph. Cover the essentials in a few body paragraphs. Consider adding quotes. Include contact details. End your press release with a boilerplate.
How do I distribute a press release for free?
Here are the best free press release distribution services: PRLog: Best free press room for business press releases. OnlinePRNews.com: Best for free, short-term release publishing. 1888PressRelease.com: Best for free search engine distribution.
What makes a great press release?
A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.
What 5 basic questions should a news release answer?
Throughout my tenure in the PR profession, I have developed five basic questions that every practitioner must answer when drafting and editing press releases: What are we announcing? Who is the target audience? What are the impacts or benefits? When and where is it available? Who will be the spokesperson?.
How much does it cost to get a press release?
Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.
How do you present a press release?
To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph. Body – explain why this matter to your audience.
How do you write a press release in 2020?
How To Write a Press Release: 7 Steps Find Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. Write Your Press Release Headline. Craft Your Lede. Write Your Body Paragraphs. Include Supporting Quotes. Write Your Boilerplate Text. Add Media Contact Details.
What is press release give example?
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”.
How many words should a press release be?
Be concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes.
What is proper email format?
Your email message should be formatted like a typical business letter, with spaces between paragraphs and with no typos or grammatical errors. Don’t mistake length for quality—keep your email brief and to the point. Avoid overly complicated or long sentences.
How do I email a journalist?
Let’s take a look at some specific things to remember when emailing a journalist. Get Straight to the Point. Being Relevant is Important. Personalize Your Email. Don’t Get Lost in the Clutter. Stay Away From Attachments. Follow Up, But Avoid Being Pushy.
What should I include in a press release email?
Start with a catchy subject line. Start with a catchy subject line. Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.” Copy and paste your press release into the e-mail message form. Add your signature. Check everything over.
Where can I submit my press release?
If you’re looking to scale up the reach of your press release beyond what you can do yourself through email, online submission tools might be the solution you need.Here are the most frequently used press release submission sites: Ein Presswire. prfire. Newswire. Presswire. PR Newswire. 24-7pressrelease.com.